Kuaishou Technology

Data Science Intern | User Growth | Ad revenue | Strategic Analytics

Company Overview

Kuaishou Technology, also known as Kwai, is a Chinese technology company that operates a popular short video sharing platform. The company was founded in 2011 and is headquartered in Beijing, China. Its primary product, Kwai, is a social media platform that allows users to create and share short videos, as well as view and interact with content from other users. Kuaishou Technology also offers a variety of other products and services, including live streaming, e-commerce, and online gaming. With over 300 million daily active users, Kuaishou Technology has become one of the largest and most influential technology companies in China.

Skills Applied

A/B Testing, SQL, Python (numpy, pandas, sklearn, matplotlib), Tableau, PowerBI
User Analytics, Strategic Analytics, Advertising Revenue Modeling, Recommendation System Development, Dashboard Building & Maintanence

During my time at the company, I accomplished various achievements in the field of recommendation systems and advertising. I addressed the cold-start problem in our recommendation system by developing the Deep Structured Semantic Model (DSSM) for the ranking algorithm, resulting in a 5% increase in new user retention. I also conducted over 10 A/B tests to determine the effectiveness of notifications' time-frame and advertisement exposure frequency, leading to a 15% increase in active duration for the target user group and a 7% increase in conversion rate.Furthermore, I utilized SQL to query and calculate advertisement exposure, click-through, and conversion details based on demographic and behavioral features. I then built auto-renewed dashboards using Tableau to visualize advertising indexes, making it easier for the team to track performance and make data-driven decisions.

Job Duties

Data Science Intern @Kuaishou

May 2021 — Aug 2021